As for me, I knew I needed a new size, as my bras have been giving me backaches lately. The wonderful wizardesses moved me up from a 32C to a 32D–which is not as impressive as it sounds. Cup size runs in scale with band size, so the cup on a 32 is smaller than the one on a 36. On an almost 6-foot tall woman, a 32D can still look pretty darned flat-chested. Who’da thunk it? Anyway, the new bras are super-comfy, so who cares?

Mom called me again this morning to lament her F-ness. But here’s the thing, with the new, right, bras she actually looks less busty than she did before. Her cups do not runneth over. Plus, a properly fitted bra is the best way to avoid “matron-boob” you know, that mono-bosomed look that results from women wearing the size they’ve always been instead of the one they really are. And, no backaches.

Mom is now a sworn believer for life, and has vowed to tell all her friends about the wizard of bras. If you’d like to make sure you’re wearing the right size bra, follow the fitting instructions on their site.